Why did Rolex attempt to build a waterproof and dustproof watch in 1922? What's so special about the first Rolex Waterproof Watch? Who was the first to swim the English Channel and why did she wear a Rolex? How did Rolex promote the first Rolex Waterproof Watch?
How much do you know about the first Rolex Waterproof Watch?
-
What's so special about the first Rolex Waterproof Watch?
-
Who was the first to swim the English Channel wearing a Rolex Waterproof Watch?
-
How did Rolex promote the first Rolex Waterproof Watch?
What's so special about the first Rolex Waterproof Watch?
Rolex introduced the first waterproof watch in 1926. The Rolex Oyster case with a screw-down bezel, case back and winding crown offered optimal protection for the movement. The hermetically-sealed case kept out damaging moisture and dust.
The fluting of the bezel served a functional purpose. Rolex screwed the bezel and case back onto the Rolex Oyster case with a specific tool. It gave the watch its visual identity and unique personality.
Rolex brought out its first attempt at a waterproof and dustproof watch in 1922. The Submarine relied on a second outer case to protect the main watch body. You open the outer shell to wind it every day but weaken the metal gasket that sealed the opening. It turned out to be an impractical design.
Who was the first to swim the English Channel wearing a Rolex Waterproof Watch?
Mercedes Gleitze was a British professional swimmer. She became the first woman to swim the English Channel in 1927. She wore a Rolex waterproof watch and swam for more than 10 hours. It kept working perfectly after the swim.
How did Rolex promote the first Rolex Waterproof Watch?
The story about the Rolex waterproof watch appeared on the first page of England’s Daily Mail on 24 November 1927. The advertisement with Mercedes Gleitze’s testimonial quote stating her Rolex waterproof watch proved itself a reliable and accurate timekeeping companion. It was an innovative marketing move to help Rolex watch conquer the worldwide market.
Rolex patented and launched the first Rolex Waterproof Watch (The Rolex Oyster). Rolex selected watch dealers in each town to act as exclusive dealers. Rolex provided them with window displays that consisted of an aquarium with plants and goldfish, along with a Rolex Oyster watch.
